Matt Ip: Thank you for joining us today. Could you please state your name and tell us a little bit about yourself?
Darla Benore: My name is Darla Benore. My husband Jeremy Benore and I are both from Denver, Colorado. Currently, I work in the 5 Stars School District, and Jeremy works for Labcore Logistics in Denver.
Matt Ip: Tell me about Hammy’s Exotic Brats. What makes it unique?
Darla Benore: Hammy’s Exotic Brats is a food truck business inspired by our son Brian Hamilton's creativity. He came up with the idea of adding different flavors to bratwursts a couple of summers ago. He started making them for himself and selling them in packages of four to friends and family. They were a hit, but as the prices of pork and chicken kept rising, he couldn't sell them at the desired price of $5 each. So, we decided to turn his idea into a food truck business about 11 months ago. Our truck is currently being built by North American Food Truck Builders, and we're excited for its completion.
MI: That sounds like an exciting venture. Can you tell me more about how you acquired the truck and your plans moving forward?
Jeremy Benore: We were fortunate when it came to finding the truck. Initially, we were considering one in Georgia, but at the last minute, the deal fell through. So, we went online and found a truck that was previously used on a military base in Indiana. It was being sold by Alan Marsh, a dealer in Boise, Idaho. We encountered some challenges during the journey back home, especially in the snowy mountains, but we made it. Now, we've finalized our designs, started making brats, and are eagerly looking forward to our first official soft opening with the Twisted Steel Car Club. We're also exploring opportunities to collaborate with a microbrewery in Golden, thanks to Darla's connections in the school district.
Matt Ip: That's fantastic! It seems like you're blending your passion for hot rods and a 1920s theme into your business. Can you elaborate on that?
Darla Benore: Absolutely! We have a deep love for hot rods and old-school cars, particularly those from the 70s, 80s, and 90s. For our food truck, we've decided on a 1920s theme. Our main character, named Peddles, is dressed as a 1920s flapper girl since we specialize in selling pork and chicken. We're excited to bring this unique aesthetic to our customers and create a memorable experience.
It provided us with inspiration and a wealth of facts and figures we hadn't even considered. It was in-depth and incredibly well-written, setting the bar high for us.
Matt Ip: That sounds like a lot of fun. Moving on, what do you like most about being a part of the food truck industry?
Jeremy Benore: One of the things we've enjoyed the most is the sense of community within the food truck industry. Whenever we visit other food trucks, they are more than happy to share their opinions and experiences. It feels like a supportive and inclusive family environment, and we strive to extend that same feeling of inclusivity to our customers.
Matt Ip: That's wonderful to hear. Lastly, what would you say is your mission in the industry?
Darla Benore: Our mission in the industry is twofold. First, we want to bring a unique and creative product to the market, offering something that stands out from the crowd. Secondly, we aim to raise the bar in the industry as a whole. We have poured a lot of love and attention into our food truck, and we want to inspire others to do the same and continue making the industry better.
Matt Ip: What advice would you give to first-time entrepreneurs?
Darla Benore: Stick with it and persevere, as Winston Churchill once said: 'Success isn't final, failure isn't fatal, but it's the courage to continue that counts.’
Matt Ip: What's your favorite item on our menu?
Darla Benore: For me, it's the chicken alfredo and the taco.
PLAN WRITERS TESTIMONIAL
Matt Ip: How has a business plan written by the Plan Writers helped your business?
Darla Benore: It provided us with inspiration and a wealth of facts and figures we hadn't even considered. It was in-depth and incredibly well-written, setting the bar high for us.
Matt Ip: Would you recommend the Plan Writers to other business owners?
Darla & Jeremey Benore: Absolutely! Without a doubt, for businesses of any size.
Darla Benore has a background that includes being a National Account Coordinator for United Van Lines. She has also worked at The Museum of Nature and Science in Denver, as well as 16+ years in the Adams 12 Five Star School District as a Special Programs Paraprofessional. She has 34+ years of experience in customer service and customer relations.
Jeremy Benore has a background that includes 25 years of experience in the food and entertainment industries. He is well-versed in all aspects of food production and food services, but not limited to the following: dishwasher, busser, server, prep cook, line cook, Assistant Kitchen Manager, Kitchen manager, inventory control and food cost analysis.