5 things to know
Before You Launch

From ice cream and sandwich carts to burger and burrito wagons, cities all over the United States are home to thousands of food truck businesses ready to serve up flavorful fare to  hungry customers. In fact, the food truck is a staple of American culture, with pizza trucks in New York City being veritable tourist attractions.

If you’re considering starting up your own food truck business and joining the rich tapestry of American mobile food ventures, The Plan Writers offers you these five tips to help you get the most out of your food truck business plan.

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1. Competition is Fierce

App development can be expensive so you might need to seek funding from outside sources like venture capitalist firms, angel investors, or lenders. In such cases, a skilled business plan writer will be able to craft an industry standard document that is geared towards financiers, giving you a better shot at securing funding. They’ll have professionals on staff who are experts in all relevant fields. For instance, a marketing specialist will work on the market research portion of your business plan, while a financial expert will generate a 3- or 5-year forecast, giving your proposal a better chance at approval.

Advice Competition is strong but favorable industry growth rates leave room for newcomers.

2. Social Media is Your Friend for your Food Truck Business

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If you want to compete with established food trucks, you’ll have to out-market them. In particular, you’ll need to build up a strong social media presence that updates customers on your latest treats and where you can be found. Chi’lantro BBQ, a Korean and Mexican fusion food truck in Austin and Houston has over 13,000 likes on its Facebook page, which it uses to share its trucks’ current locations, savory photos of its dishes, and exciting menu additions.

Don’t limit yourself to just one platform. A broad social media footprint will increase visibility. So, learn the ins and outs of Facebook, Twitter, Instagram, and even YouTube to create a multi-platform marketing message that can reach hungry web users around your city.

Advice:
Don’t get left in the dust. Include an aggressive social media strategy in your food truck business plan and stick to it!

3. Location, location, location…

App development can be expensive so you might need to seek funding from outside sources like venture capitalist firms, angel investors, or lenders. In such cases, a skilled business plan writer will be able to craft an industry standard document that is geared towards financiers, giving you a better shot at securing funding. They’ll have professionals on staff who are experts in all relevant fields. For instance, a marketing specialist will work on the market research portion of your business plan, while a financial expert will generate a 3- or 5-year forecast, giving your proposal a better chance at approval.

Advice Don’t get left in the dust. Include an aggressive social media strategy in your food truck business plan and stick to it!

View food truck

Business Plan Sample

4. Food Truck Industry Has Its Share of Obstacles

The food truck industry is peppered with regulatory hurdles. Acquiring the proper licensing and permits can be a monumental task and not every city or neighborhood allows food trucks. When cities sharpen their restrictions on food trucks, it can greatly affect the industry.

In 1991, for instance, Chicago reintroduced a city ordinance that made it illegal for food carts and trucks to operate within 200 feet of a restaurant, shaking up the entire mobile food industry. Moreover, finding prime parking – a spot where you can stay parked legally for hours that also happens to be on a street that receives lots of foot traffic – can be near impossible on some days.

Advice Have a contingency business plan in place ready in case any prohibitive laws are introduced.

5. Go Beyond Health and Safety Standards

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One factor that keeps diners away from food trucks is concerns about cleanliness. Of course, mice droppings, bug infestations, improper handling of food can be (and is) found at restaurants as well. But food trucks seem to have a worse perception among the public when it comes to hygiene. Whether it’s deserved or not, your food preparation procedures may be scrutinized more closely than those of the pizza joint across the street. Fight the food truck stigma by going above and beyond the health and safety standards that are required of you by law.

Advice:

Don’t risk your reputation. Over-deliver on health and safety expectations.

Launching a food truck business is not as easy as it sounds,; that’s why creating a solid business plan is an essential part of owning and operating one. It helps you stay focused and on track. A well-written professional business plan can attract potential investors and also help you develop a course of action. With the assistance of The Plan Writers, you can develop a detailed proposal so you may have an effective business plan and a successful company.

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