As an entrepreneur, you need to understand the difference between B2B and B2C business plans. The starting point of your marketing strategy can be a common ground but when making a more strategic plan, you need to understand the differences.
While considering your market plan for a B2B business plan, the approach and the presentation need to be more formal and researched than a b2c business plan. That being said, here are the top points that you need to consider in creating one –
The size of the target market;
For a B2B marketing plan, you will attempt to influence notably smaller groups than when doing a b2c plan. This is because there will be lesser prospects as compared to that of a consumer market. Also, the communication channels will become different. Email and personal meetings will be more important for a B2B business plan.
Who is listening
There can be a number of things that are common for B2B and b2c but the audience is one factor that will be strikingly different. For a B2B customer, there will be a professional role as an employee or as an entrepreneur, and the planning must be done accordingly. It is not necessary to make a big and diverse presentation. A small success with your campaign can also work. However, for a b2c business, you need to have an alternative where you can attract and engage the emotions of the customers.
Choosing the right word
When you have the expert plan writers working for you, they will understand when it is right to use jargon related to industry and understandably for a B2B marketing plan it can be used. But when it is out for b2c planning, it would be a wrong step to use specific acronyms related to the industry.
Single buyer versus groups making a decision
In a B2B buying process, there can be a wide range of people such as the stakeholders (like the boards, committees, and partners). So it should be more complicated than creating a b2c consumer presentation for the business plan. This can be quite a challenge because the best way to overcome this is to depend on an expert who understands how to map a customer’s purchase journey before actually making the marketing plan.
The sale cycle
When there are multiple people taking care of the final decision, it will lead to a complex environment. This is why it is very important that you give the legal agreements, negotiation period, trials, and other steps very carefully in the business plan.
Unique selling proposition
Last but not the least, you need to give your audience a very important reason for what makes your product or services different from the existing alternative solutions. It should carefully address the needs and desires of your consumers. In a B2B business plan, this should be a more rational and financial highlight but for b2c this can be a more emotional approach.